Review Automation
A plumbing shop with 200 Google reviews at 4.8 stars dominates local search. A shop with 18 reviews — even if they’re all 5-stars — gets crushed by competitors with bigger review pipelines. The math is brutal: ranking on Google “plumber near me” requires a steady stream of fresh reviews, every month, forever.
The Plumbing Snapshot’s review automation builds that pipeline systematically.
The two-step flow
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Post-job satisfaction text at 2 hours after wrap-up: “Quick question — on a 1–5 scale, how was [Tech Name]‘s visit today?”
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Branching logic:
- 4 or 5 stars → “Would you mind sharing on Google / FB / Angi? Here’s a link.” → review submitted publicly
- 1, 2, or 3 stars → “Sorry to hear that. [Owner Name] wants to hear what happened — reply here.” → review routed privately to the owner
Why this works
- Happy customers don’t volunteer reviews — they need to be asked at the right moment
- Unhappy customers should never feel ignored — but they should also never write the 1-star Google review before you’ve had a chance to fix the problem
- The 2-hour delay captures the customer after the work is done but before they’ve moved on with their day
- Tech-name personalization boosts response rates 3× over generic asks
Results we’ve seen
Shops we’ve installed for go from 3–5 reviews/month to 8–12 reviews/month within 60 days. Average rating drifts upward as the volume of positive reviews outpaces the occasional negative one. Local-pack rankings on Google improve within 90 days.
Compliance
Review-gating (selectively asking only happy customers to post) violates Google’s policy if done crudely — but a 2-step satisfaction check that routes 1-star feedback to the owner privately, while inviting 4-star+ customers to share publicly, is squarely within Google’s review guidelines. We’ve audited this against Google’s rules during build.